When change needs to happen quickly and where our unique insights and years of experience offer an edge, TCG helps clients implement solutions which drive value and impact.
Corporate Strategy
“It isn't that they can't see the solution. It is that they can't see the problem“ ―GK Chesterton
Making the right decisions means understanding the true problem. TCG’s team of consultants bring deep industry expertise, decades of experience and MBAs from the world’s top business schools.
When your company needs bold thinking guided by great strategy driven by data and analysis, TCG can help uncover solutions to move your organization forward.
Brand Positioning
“If you are not a brand, you are a commodity.” ―Phillip Kotler
If you don't have a reason for people to walk past your competitors and come to your business, then you don't exist. Your brand is one part of your competitive advantage.
Brands are a company’s most valuable asset and determine how your organization fits into the minds of consumers. We help develop sustainable value propositions and brand positioning to capture meaningful mindshare and market share.
Marketing and Communications
“There is no greater agony than bearing an untold story inside you.” ―Maya Angelou
Unleashing the power of your story and communicating it in a way that drives action is our sweet spot.
Our team of consultants, growth hackers, creatives and data experts work together to distill your story into deliverables.
We provide market research, develop visuals, messaging, channel strategies and partnerships to get your story out to the world.
Org Design
“It is possible to fail in many ways, while to succeed is possible only in one way.” ―Aristotle
Value creation is intricately tied to org design. Your company’s ability to execute on strategy depends on organizational alignment. We help organizations align people, priorities, processes and data.
Our team hails from many industries and has the specific know-how your company needs.
Our capabilities include strategic planning, staff accountability mapping, detangling priorities and processes, implementation coaching and evaluating KPI analytics and insights.
Digital Marketing
“In order to create one contagious movement, you often have to create many small movements first.” ―Malcolm Gladwell
Consumer behaviors are changing and the proliferation of multichannel touchpoints demand that organizations transform their marketing strategies and tactics.
Leveraging consumer segmentation, we discover and analyze your best potential consumers to ensure your dollars create deeper impact and greater returns.
We ensure you’re delivering the right message through the right channels to the right consumer reducing acquisition costs and boosting revenue.
Our team of experts can guide strategy through execution.
Product Development
“We are all in this together.” ―A Lot of People
Our team’s expertise in bringing products to market from concept to completion is steeped in TCG’s empathetic, human-centered, design thinking approach to product development.
We understand the unique challenges of bringing a product to market and are committed to telling a story that is bigger than us. Products are stories.
Our team is adept at striking a balance between the objective data while incorporating potential consumers’ perspectives into all parts of the problem-solving process to meet their needs and deliver results to your bottom line.
